Tosin Ogwe is a mother, a wife, a business owner and a philanthropist. She is also a successful multitasker, during the interview she had to also entertain her two young children and cook. The girls were delightful and featured in the interview process lol
Tosin has varied interests and different business streams but this interview was specific to Christiana Andrews. For more information about Tosin, check out her social media links at the end of this interview.
Describe the Christiana Andrews brand in four words.
Quality. Opulence. Emotions. Consistency.
What inspired you to get into film making? Was there an aha moment?
I still don’t think this is what I want to do. Lol. I’ve always been a creative individual, I started off with poetry and music but I didn’t think I would land videography. I convinced Patricia Bright, who is a family friend to let me shoot parts of her wedding which then ended up on YouTube, from there I did another wedding and another one which went viral and that’s how I got into filming weddings!
I know you more for wedding videography and that industry is flooded, was it hard finding your voice in that market? How did you manage to stand out?
Branding is key! I’ve always made it a point to make sure Christiana Andrews is perceived to provide quality service and this is shown on all the social media platforms especially YouTube because that’s where we can show people the great work we do.
We also standout because of the customer service we provide. We make sure that each client is treated equally and with the upmost respect. I also make it a point to give the client what they have asked for no matter how long it takes, even if it’s a cost to the company. A client telling me they are ‘quite happy’ doesn’t cut it; you must be all the way happy by force!
To an extent I will also say the name; people think it’s a white company that only sends out black staff. Lol.
When did you know your brand really took off?
Hmm! I think I felt a growth impact in 2015. In 2013 we had 9 bookings, in 2014 we had 20 and in 2015 we had 50 and I thought Jesus! Oh wow! It’s been uphill since then.
I also have to give credit to the wedding of Ope and Ayo Davies, this wedding went viral and kicked down the doors for me.
What is the hardest and most challenging thing about what you do?
Delivery. We have filmed all these aspects and on delivery the client then says they don’t like it. Thank God I’ve never experienced something that extreme, it’s mainly ‘Tosin the video is out of sync’ and that is easy to fix.
Until the client can tell me ‘Tosin I’ve received the video and I love it’, I can’t rest.
How do you cope with the expectations and opinion of others?
I filter things out! To start with, I make it a point not to condone negative comments/opinions. If you leave a negative comment on my page referencing to people in the video I delete it instantly, but if it’s to do with the cinematography then I take it into consideration.
The expectations and opinions of the client at the time is very important because I need to make sure that they are provided the service they paid for, and by doing that I’m also managing the expectations of potential clients.
I also take on-board opinions of third parties, if they say something is just ok, I always think ‘What is it that you’re trying to tell me? What could be better? How can I make it excellent? I always aim to give great viewing experiences.
Opinions of other vendors also matter because we all build our profile in this industry through referrals.
What do you love most about your job?
The joy of the couple and their family! I also love the flexibility because I can schedule the job around my family.
What are the top 3 skills you use most in your business?
Kindness…this has to be a skill. Respect is a skill that I nurture and value. Negotiation. Communication
Wife, mother and business owner, how do you balance it all? Any tips?
No tips apart from just do it. There is no other choice to be honest.
What is the best piece of advice you have ever been given?
Be consistent! It is hard work but don’t dilly-dally, your white is white and your black is black. Get support, seek advice, ask questions and be willing to learn from those who are better than you!
Any entrepreneurial journey tips for readers?
Don’t give up! Push through and enjoy your journey, no one is an overnight success.
What do you want the lasting impact of the Christiana Andrews brand to be?
I want people to one day say that Christiana Andrews is an innovative brand that’s always ahead of the game. A brand that consistently provides quality service.
Bonus question: was this your first business?
No. I have tried everything from selling artefacts I bought from Gambia to photography. There has been a 10 year journey to get to Christiana Andrews, I started with Wisdom Productions which turned into Toch of Class and now known as Christiana Andrews.
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